01 Jul MKTG 3375 Saint International Marketing Articles Executive summary
Question Description
Current events play an important role in this course. Therefore, you are encouraged to regularly read articles related to international marketing in newspapers and (business) magazines, such as The Wall Street Journal, The Globe and Mail, The Economist, Business Week, Canadian Business, Fortune, Forbes, and even in publications like Time and Maclean’s.
To structure this effort during the semester, you are required to complete a portfolio of executive summary briefs of newspaper/magazine articles. This activity involves reading one article per week (from Jan 22nd to Feb 22nd – 4 weeks, not including Winter Break week) that is relevant to one of the topics in the course and completing a short write-up (typed, maximum 1 page, single-spaced) of that article. A summary brief report template will be handed out in class. A copy of the newspaper/magazine article should be stapled to each brief. A complete citation and the source and date of the article should appear at the top of the summary. For each weekly summary brief, the article summarized must have been published within 2 weeks of the summary date.
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