29 Jun MKTG 4400-L’Oréal entered India before 1997 but only recently has
Question
The assignment is in the Word Document as well:
Assignment Three Paper
Three to five pages in college format with references
Read case IV.2 on page 570 of the textbook: Sweet smell of success: L’Oréal in India.
Your paper should answer these questions:
A) L’Oréal entered India before 1997 but only recently has it begun to see some success in this market. Use outside resources to try to explain their slow growth.What market actions could L’Oréal take in order to improve its competitive position with respect to well-entrenched competitors such as Hindustan Unilever and Colgate-Palmolive?A) Competitors such as Hindustan Unilever are perceived more as Indian companies. Should L’Oréal attempt to be perceived more as an Indian company or should it continue with its foreign brand image?
B) What actions should it take to support your decision?
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