29 Jun MKTG 522-Assignment-Integrated marketing communication
Question
Assignment: Integrated marketing communication ( IMC )
Topic : (( Blue Bell Ice Cream))
Assignment parts:
1- Full IMC on word document 10-15 pages APA style ((please dont copy and paste only original work to avoid plagiarism checker ))
2- Under the same topic please do a (power point presentation )
please be guided with the below the below for writing :
You should include the following sections. in the the IMC Paper
1-Executive summary (1 page long, written last as a summary of the entire paper)
2-Introduction
3-IMC objectives
4-Market analysis
5-Communications strategy plans
6-Traditional Media
7-Internet
8-Direct marketing
9-Sales promotion
10-Public relations (PR)
11-Conclusions
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