29 Jun MKTG 572 Week 6 Course Project Paper
Question
1.(TCO A) Identify the basic stages in the new product development process. Discuss each phase of this process. Show how each phase links together towards new product development through stages and decision gates (The stage-gate process). Evaluate the value this more rigorous process brings to new product development. Remember to cite your sources using APA. Your response should be about 250 words and include your own insights.
2.(TCO D) Using the subject of your own Course Project as an example, describe how you would incorporate environmental responsibility in the product development process. How would you incorporate green marketing in it? Support your choice to go green, and indicate the role cost would play. Remind your instructor the subject of your course project. Remember to cite your sources using APA. Your response should be about 250 words and include your own insights.
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