28 Jun MKTG340 All Blog Project
Question
MKTG340 Week 1 Blog Project Latest 2017 September
Week 1 Assignment
Select three different websites you will follow throughout the course.
Create a Google alerts account (Links to an external site.)Links to an external site. to get updates on the companies and their marketing strategies; sign up for company alerts and promotions via Google Alerts and also via e-mail and Twitter.
Create a blog using Blogger, (Links to an external site.)Links to an external site. and record your insights as to how one of these companies uses online and offline technologies to create value for customers as your first blog post. Relate these comments to the Internet Marketing Paradigm on page 11. How can they improve their strategies? How are they reaching their demographic, and is that the best use of these technologies? Create a Google Analytics Account and enable Google Analytics in your blog (Links to an external site.)Links to an external site..
Determine how you will reach your demographic segment on the Internet using the material from the chapter. Start promoting your blog through those channels, and make note of the results. You might consider promoting your blog to your contacts on social media or your personal e-mail list. You might find chat rooms or groups where your target audience hangs out.
Discuss the above in your blog.
MKTG340 Week 2 Blog Project Latest 2017 September
Week 2 Assignment
1. Consider the three websites you selected in Week 1 and identify the elements of one of those websites’ business model (consider there can be more than one). In your blog, discuss the business model selected and whether the business model has been profitable. Is it the right one for the firm, or should they use another?
2. Pick an alternate model, and compare it to the one the company is using. Is there a better way to make money?
3. Discuss the above in your blog.
Don’t forget to submit your assignment.
MKTG340 Week 3 Blog Project Latest 2017 September
Week 3 Assignment
1. Analyze the e-mail alerts and promotions you have been receiving for the companies you have been following. Do the e-mails follow good direct marketing and e-mail design principles? Are they compliant with the CAN-SPAM act? What changes would you make to these e-mail strategies?
2. Analyze the website you are following to determine if the company is using the InternetIs to their full advantage.
3. Evaluate a website in terms of how it uses the critical strategy elements of direct marketing to achieve its generic direct marketing strategy goals.
4. Discuss the above in your blog.
Don’t forget to submit your assignment.
MKTG340 Week 4 Blog Project Latest 2017 September
Week 4 Assignment
1. Analyze the natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? What steps should the company take to improve both its organic and paid search rankings?
2. Discuss the above in your blog.
Don’t forget to submit your assignment.
MKTG340 Week 5 Blog Project Latest 2017 September
Week 5 Assignment
Go to several web pages or content sites and look to see what ad formats are used. Do they conform to IAB guidelines? (Links to an external site.)Links to an external site. Go to the same page on a mobile site and compare. Were there differences, and why do you think so? Are any of the advertisers using Mobile Rising Stars and which ones?
Discuss the effectiveness of these ads in your blog. If you can find ads related to your company you are following, discuss also.
Discuss the above in your blog.
Don’t forget to submit your assignment.
MKTG340 Week 6 Blog Project Latest 2017 September
Week 6 Assignment
1. Analyze the website and mobile presence of the company you are following.
2. Discuss in your blog. Has the company followed good web design principles? Are the mobile applications easy to find and use? What suggestions for improvement might you make based on good web design principles?
3. Discuss the above in your blog.
Don’t forget to submit your assignment.
MKTG340 Week 7 Blog Project Latest 2017 September
Week 7 Assignment
1. Describe how one of the companies you are following handle customer PII.
2. Do you think the company is doing enough to protect PII? What more could be done? What actions would you recommend the company take to protect the privacy of their customers’ personally identifiable information (PII)?
3. Discuss the above in your blog.
Don’t forget to submit your assignment.
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