28 Jun MKTG340 Week 1 Blog Project Latest 2018 May
Question
Week 1 Assignment
Select three different websites you will follow throughout the course.
Create a Google alerts account (Links to an external site.)Links to an external site. to get updates on the companies and their marketing strategies; sign up for company alerts and promotions via Google Alerts and also via e-mail and Twitter.
Create a blog using Blogger, (Links to an external site.)Links to an external site. and record your insights as to how one of these companies uses online and offline technologies to create value for customers as your first blog post. Relate these comments to the Internet Marketing Paradigm on page 11. How can they improve their strategies? How are they reaching their demographic, and is that the best use of these technologies? Create a Google Analytics Account and enable Google Analytics in your blog (Links to an external site.)Links to an external site..
Determine how you will reach your demographic segment on the Internet using the material from the chapter. Start promoting your blog through those channels, and make note of the results. You might consider promoting your blog to your contacts on social media or your personal e-mail list. You might find chat rooms or groups where your target audience hangs out.
Discuss the above in your blog.
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