28 Jun MKTG430 All Discussions
Question
MKTG430 Week 1 Discussion 1 & 2 latest 2017 november
DQ1 – INTERNATIONAL MARKETING AND GLOBAL LINKAGE
Please define and provide examples of global linkages. Do increased global linkages mean increased risk or more reward? Explain.
DQ2 – HOW TRADE HAS INFLUENCED HUMAN HISTORY
Why is international trade important to a nation? What would happen if international trade were ignored?
MKTG430 Week 2 Discussion 1 & 2 latest 2017 november
DQ1 – THE CULTURAL AND SOCIAL ENVIRONMENT
How important is the cultural and societal environment of a foreign market? Define and demonstrate the effect of a culture’s various dimensions on a business.
DQ2 – ECONOMIC, POLITICAL, AND REGULATORY FORCES
Discuss how the economic standing, politics, and legal forces can affect a company’s entry into a new global market. Please provide an example.
MKTG430 Week 3 Discussion 1 & 2 latest 2017 november
DQ1 – GLOBAL MARKETING STRATEGIES
What are the three main influences on the global consumer? Explain your answer in detail.
DQ2 – ANALYZING THE INTERNATIONAL MARKET
What types of research must an international marketer analyze to determine the potential of successfully entering a new global market?
MKTG430 Week 4 Discussion 1 & 2 latest 2017 november
DQ1 – ENTERING AND EXPANDING INTO INTERNATIONAL MARKETS
What are the benefits and repercussions of entering international markets? Please provide at least two examples of each.
DQ2 – MANAGING GLOBAL BRANDS
Argue for or against the use of the corporate name in global branding. Please use at least two examples to demonstrate your thoughts.
MKTG430 Week 5 Discussion 1 & 2 latest 2017 november
dq 1
WEEK 5: GLOBAL SERVICE MARKETING
4343 unread replies.4747 replies.
What are the differences and similarities between goods and services? Please provide some examples.
dq 2
WEEK 5: PROMOTIONAL CAMPAIGN
4141 unread replies.4545 replies.
Please list and discuss the many components of a promotional campaign. How is it different for international marketing? What activities need to be changed to adapt to the foreign target market?
MKTG430 Week 6 Discussion 1 & 2 latest 2017 november
dq 1
WEEK 6: PRICING
5858 unread replies.7979 replies.
How can pricing serve as a means of strategy or as a competitive tool with buyers? Please provide an example or two.
dq 2
WEEK 6: DISTRIBUTION
5353 unread replies.7272 replies.
How do channels vary from direct, producer-to-consumer types to elaborate, multilevel channels employing many types of intermediaries?
MKTG430 Week 7 Discussion 1 & 2 latest 2017 november
dq 1
WEEK 7: COMMUNICATIONS AND SOCIAL MEDIA
6666 unread replies.8383 replies.
What trends have given rise to the emergence of social media as an important international marketing tool?
dq 2
WEEK 7: THE FUTURE
5858 unread replies.7676 replies.
What are the trends and environmental factors that will drive international marketing in the future.
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