28 Jun MKTG522 All Discussions
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WEEK 1: INDIVIDUAL SWOT ANALYSIS DISCUSSION
9797 unread replies.140140 replies.
Welcome to MKTG522! This discussion area is reserved for you to post your Individual SWOT Analysis video.
Please see the assignments page for more information. Post your SWOT Analysis video as a way to introduce yourself to the course and evaluate your strengths and weaknesses. Please post your name and then attach your MP4 formatted video to the thread.
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WEEK 1: EXPLORING VALUE
9898 unread replies.146146 replies.
Please select a brand that you are familiar with and describe the value that you derive from this brand.
What needs does it fulfill?
How is it differentiated from competing brands?
Is it worth what you pay to obtain it in terms of money and time?
MKTG522 Week 2 Discussion 1 & 2 Latest 2018 May
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WEEK 2: COURSE PROJECT: COMPANY’S BRAND ANALYSIS DISCUSSION
No unread replies.1717 replies.
This discussion area is reserved for you to post your TEAM’s company’s Brand Analysis video. Please see the assignments page for more information.
Post this video as a way to show other teams your valuable work. While it will not required to comment on your colleagues submission, it may be a good idea to review their work for your edification. Please post your COMPANY name and then attach your team’s MP4 formatted video to the thread.
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WEEK 2: VALUE PROPOSITION
105105 unread replies.132132 replies.
Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential market segment and describe the value proposition that would meet the needs of this target customer group. What need is being fulfilled? What benefits are being sought?
MKTG522 Week 3 Discussion Latest 2018 May
WEEK 3: BRAND BENEFITS
9494 unread replies.120120 replies.
Select a brand and describe the functional, emotional, and symbolic benefits that it confers. How is this similar to, yet different from, competing brands?
MKTG522 Week 4 Discussion Latest 2018 May
WEEK 4: VALUE FOR MONEY
121121 unread replies.128128 replies.
Please describe two products or services that you have purchased recently, one product or service that you feel represented good value for money, and one that did not. What adjustments to the pricing strategy would you recommend in relation to the product or service that failed to provide good value?
MKTG522 Week 5 Discussion 1 & 2 Latest 2018 May
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WEEK 5: PR ISSUE RESPONSE VIDEO
2424 unread replies.5959 replies.
Please post your response video in this discussion area. You can watch these videos and comment if you want, this is not mandatory. The video will be graded, but your responses are not required or graded.
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WEEK 5: STORE OF THE FUTURE
7979 unread replies.126126 replies.
What do you think the store of the future will look like? Describe the retail environment and the experience for the shopper. Select one of the future stores suggested by another member of the class and provide some additional recommendations that would help the store succeed.
MKTG522 Week 6 Discussion 1 & 2 Latest 2018 May
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WEEK 6: MARKETING IN ACTION VIDEO
4444 unread replies.8484 replies.
Post the video you created from your Week 3 Individual Marketing Assignment. Please post your name and a brief overview of your Week 3 Assignment and then attach your MP4 formatted video to your post.
You will also need to watch and comment on at least ONE of your colleagues’ videos. Your comments should be at least 150- 200 words that offer specific critique of their video.
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WEEK 6: INTEGRATED MARKETING COMMUNICATIONS (IMC)
8181 unread replies.115115 replies.
Select a brand, and describe the key touch points the customer has with the brand. Please also describe the big idea, or brand message, underpinning the integrated marketing communications (IMC) campaign that has been developed for this brand. What promotional mix has been used in this IMC campaign?
MKTG522 Week 7 Discussion Latest 2018 May
WEEK 7: CLIMATE CHANGE
7979 unread replies.8989 replies.
What opportunities and threats will marketers encounter as a result of climate change? Please select a brand and discuss examples of the opportunities and threats that you anticipate will challenge this brand. What can the marketer do to capitalize on the opportunities and work with the threats?
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