29 Jun MT 219-Assignment 7-Goods and Services Marketing
Question
Assignment 7: Goods and Services MarketingThe success of a product or a company in the marketplace is highly dependent on the targetmarkets ability to distinguish a given product from another. One way this is accomplished isthrough branding. When it comes to branding, companies must make complex decisions thatwill have a prolonged effect on the perception of the product and company in the marketplace.In this discussion, you will discuss product placements based on brand name marketing in thefilm industry.Scenario:Product placement deals have been a common practice in the film industry for quite some time,but the focus on placing popular brands in movies and television shows was never as importantas it is today. To execute this Discussion, watch one of your favorite television shows or arecent popular movie and discover a brand of a product that is featured in the plot of the story.Pay close attention, sometimes it can be tricky to identify a popular brand being featured if yourmind is not consciously looking for it.Directions to complete this Assignment:? Read Chapter 10 in your textbook to understand how companies make branding decisions.? View marketing uses of branding. Download the transcript.? Watch the video segment concerning Brand, Design, and Differentiation as discussed by TomPeters (Tom Peters Company ©1999-2014) to supplement your understanding of productbranding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at:https://www.youtube.com/watch?v=-odw-0n5rJEUsed by permission of Tom Peters. See www.tompeters.com for additional information.Checklist: In 250 words or more, answer the following questions:1. Identify the television show or recent movie you watched, and introduce the brand of aconsumer product that you found was featured in the plot of the story.2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) youidentified in the plot of the story. Explain your answer.3. Discuss how the television show or movie increases or decreases the brand equity ofthe product.4. Describe the brand strategy of the product you identified within the plot of the story
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