n 31)Which of the following does NOT accurately reflect a problem with the BCG mat

31)Which of the following does NOT accurately reflect a problem with the BCG matrix
approach?
A) It focuses on future planning. B) It can be costly to conduct.
C) It can be time consuming to implement.
D) It is difficult to define SBUs and measure market share and growth. E) It focuses on
classifying current businesses.
32)Unlike strategic-planning efforts of the past, which were conducted primarily by senior
managers, today’s strategic planning is more ________.
A) short-term oriented B) decentralized
C) limitation-free D)product-oriented E) centralized
33)Which department in a company carries the primary responsibility for achieving profitable
growth?
A) marketing B) finance C) operations
D) human resources E) management
34)Which of the following is a useful tool for identifying growth opportunities?
A)the BCG matrix
B)the business portfolio
C)the product/market expansion grid
D)the value chain
E)the value delivery network
35)Mountain Home Farms is now using the product/market expansion grid to develop strategies.
The owners of the company have most likely found the grid to be quite useful for identifying
________.
A) target markets
B) growth opportunities C) key customers
D) new products E) suppliers
36)Making more sales without changing a firm’s products is ________.
A)market development
B)market growth
C)market penetration
D)product development
E)market attractiveness
37)Disney is identifying and developing new markets for its theme parks. Disney is exploring
possibilities for ________.
A) market penetration B) market development C) downsizing
D) diversification
E) product development
38)If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered
introducing a line of Under Armour fitness equipment, the company would be considering
________.
A) marketing controls B) market development C) diversification
D) market penetration E) product adaptation
39)________ entails reducing the business portfolio by eliminating products that no longer fit the
company’s overall strategy.
A) Market segmentation B) BCG
C) Product line extension D) Downsizing
E) Market redesign
40)Which of the following is NOT a reason that a firm might want to abandon products or
markets?
A) The market environment has changed, making a product less profitable. B) The firm has
entered areas in which it does not have expertise.
C) The economic climate is showing signs of recovery. D) The firm has grown too fast.
E) The firm has not properly researched foreign markets which it has entered.
41)The marketing concept is best thought of as which of the following?
A)a guiding philosophy for the company’s marketing strategy
B)a specific approach to building relationships with customers, vendors, and suppliers
C)the overall purpose of the company
D)the position the company’s product holds in customers’ minds
E)the organization of the company’s marketing department
42)Each department in a company that carries out value-creating activities can be thought of as a
link in the company’s ________.
A) market development B) product development C) business portfolio D) value chain
E) value delivery network
43)As a company’s different functions work to produce value for consumers, the marketing
department of a firm should take the ________ point of view.
A) employees’ B) managers’ C) stockholders’ D) consumers’ E) distributors’
Copyright © 2011 Pearson Education, Inc.
44)Multinationals like Honda Motor Co. and Wal-Mart stores have designed programs to work
closely with their suppliers to help them reduce their costs and improve quality. This illustrates
the importance of an efficient ________.
A) business model B)low-cost operator C) product mix
D) value-delivery network E) problem-solver
45)________ is the marketing logic by which a company hopes to achieve profitable customer
relationships.
A) Price

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