28 Jun New Product Development and Marketing – Wash n’ Dry
Question
New Product Development and Marketing – Wash n’ Dry
I just developed a new product named Wash n’Dry which basically is an automatic process from washing to drying, more economical by intelligent wash system, direct drive system, child-lock, built in heater, low noise speed control system and Auto restart.
The following to complete the product marketing:
(1). What will be the distribution strategy(channel of distribution)from manufacturing to distribution?
(2). Which of the promotional mix elements will you use?
(3). Indicate which method(s) you will use and how much you will spend.
(4). What are the promotional objectives?
(5). What percent of the budget will go toward promotion?
(6). How much for each items in your mix?
(7). Will you do eMarketing?
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