29 Jun Nike’s impressive portfolio includes some of the strongest
Question
watch this link
http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/mktg/MM_Building_Brands_NIKE_256k.html
and View the Nike video case in Chapter 11 (mymarketinglab) and answer the following questions.
1)Nike’s impressive portfolio includes some of the strongest brand names in the world. How does lifestyle play a crucial factor in Nike’s brand success? What are some of the challenges and benefits associated with being the market leader in so many categories?
2)With social media becoming increasingly important and fewer people watching traditional commercials on television, what does Nike need to do to maintain its strong brand images?
3)What risks do you feel Nike will face going forward?
Rubric—Week 6 Video Case
Grading Rubric for Week 6 video: View the video Nike in Chapter 11 (mymarketinglab)
This video is worth 55 points. Please name your paper, “LastName FirstName”.
Category
Points
Description
Understanding
45
Quality of the answers to questions 1 and 2
Analysis
5
Correctly produced APA parenthetical citations and references list
Execution
5
Organization, spelling, and grammar
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