21 Jun Operations Management For Competitive Advantage
You are the operations manager of a large manufacturing company that produces widgets. Your widgets currently sell for $100 each. Your current cost to produce these widgets is $80.00 each. You have proposed a series of changes to the operations process that would reduce the cost to produce a widget to $64.00. The marketing manager of your company has proposed a marketing campaign that she believes will increase sales of the widget by 50%. The financial officer of the company has proposed a project which will enable the company to restructure their financing and reduce finance costs by 50%. The Board of Directors is meeting next week to decide which proposal to accept (They are only going to support one of the three proposals).
- If you were a member of the Board, which of the above proposals would you support ? Please provide your reasoning as to why you would support this proposal.
- If you were asked to present to the Board the case for making changes to the operations process, what would be your main talking points?
- Provide a scenario where you would recommend the Marketing proposal.
- Provide a scenario where you would recommend the Finance proposal.
**4 PARAGRAPH MINIMUM. 2 SCHOLARLY REFERENCES MINIMUM**
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