26 Jun Order Description Question: “The purpose and place of
Order Description
Question:
“The purpose and place of a service firm in the market begins with an entrepreneurs idea and an unmet need” (Fitzsimmons & Fitzsimmons, 2014, p. 30).
Part A
Using an applied example (choose one that is real) of a specific service, describe the strategic service vision (Fitzsimmons & Fitzsimmons, 2014, p. 31) including elements and links— make assumptions where necessary. (8 marks)
Does this strategic service vision model adequately describe your chosen service? Why or why not? (4 marks)
Part B
Analyse and document your chosen service described in Part A with respect to its current position s within the four stages of service firm competitiveness (Fitzsimmons & Fitzsimmons, 2014, p. 50). (4 marks)
From this analysis, explain and justify the steps that you would take to improve the service (i.e., move this services level of competitiveness to the next stage). (4 marks)
Note: Report format simply refers to a document structured by section headings – usually numbered. Sections may be crossed referenced to both integrate the report and reduce information duplication. Figures and/ or tables may be included in the report – in sections or as appendices – with suitable referencing.
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