01 Jul Park University Unit 2 Global Marketing Report Plan
Question Description
Unit 2: Marketing Plan Report 1
Overview
At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to one of the following topics:
marketing ethics
global marketing
social media as a marketing tool
Your research can consist of article reviews, internet research, etc. You must not violate Park University’s guidelines with respect to plagiarism.
Submission Format
Your paper must follow APA format. Include a title page and a reference page. Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
Submit your paper to Turnitin via Canvas. Instructions are located here: How to submit a Turnitin Assignment (Links to an external site.)
Links to an external site.
.
Ensure the originality of your paper. Your originality report from Turnitin should not be higher than 15%.
Textbook: Basic Marketing By: William Perreault, Jospeh Cannon and Jerome McCarthy
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