19 Jul PERCEPTIONS OF CELEBRITY ENDORSEMENTS OF COSMETIC PRODUCTS AND THE EFFECT ON CONSUMER BUYING BEHAVIOR
4.3.1 Perceptions of Celebrity Endorsements of cosmetic products and the effect on consumer buying behavior (600 words)
4.3.2 The impact of celebrity endorsement and dimensions of source credibility on consumer buying behavior(1000 words)
Attractiveness
Trustworthiness
Expertise
4.4 Summary (200 words)
Note:
Provide the discussion of the empirical results and hypothesis testin Chapter 4(Section 4.1 and 4.2) by using related theories and concepts in the literature review (Chapter 2) to support and argue your discussions that it can add more credibility and analysis to this section.
*DO NOT repeat the numeral data/statistics data (mean value / S.D. / %) here. You should imply the results instead. For example, implying the results as the level like high/low/fair/good/moderate…
**Use key idea from chapter two only to discuss and support your findings(DO NOTcopy any textsbut you should paraphrase the sentences you taken)
***Please noted that various references from chapter two are needed in this part
Conclusion and Recommendations (1800 Words)
5.1 Introduction
This final chapter aims to conclude the whole research to identify how the results and findings achieve the research aim. The managerial implications and recommendations for further studies are also provided.
5.2Conclusion (500 words)
You must summarize the findings and discussion in chapter 4 and it has to be academic and has to contribute into the related theories.
5.3 Managerial Implications for cosmetics industry(650 words)
What are the implications related to your findings in chapter 4?
Provide recommendations for companies in cosmetics industry on how do they developcelebrity endorsement effectively to growth their business
5.4 Limitations (250 words)
Provide limitations of this research… of overall research- Limitations from methodology and from your findings
5.5 Recommendations for future researches (400 words)
Regard to limitations you provided above, so, what your further studies on the basic of this research?
à Exemplify the topic and actual sources of research you would recommend for future study with reference sources
àChange in methodology—provide rationale why this method is better than your present research
Must present 2-3 sources of reference you would further suggest here.
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