23 Jun Please tie all the assessment together and a
Please tie all the assessment together and add additional information as needed. You will have to add to the company history.
Use the research you have conducted on your selected company to write a case study that includes the following pieces:
• Title: The title should include the name of the selected company. Make the title count.
• Abstract: Include a practitioner abstract, which is a description of the issue, urgency, firm, and sector. Include a “so-what” statement; for example, provide some sense of why this case is valuable or topical.
• Introduction: Define how your selected company integrates its marketing communications tools and promotional activities into its overall marketing strategy. Make the description interesting and define the degree of urgency or risk to create a sense of engagement. Be clear, crisp, and complete enough to create some common ground between the reader and the case.
• Company Overview: The overview can provide a historical perspective on the selected company, the marketplace, culture, and key players. Measures of size, effectiveness, and specifics on market dynamics enhance the understanding of the size and scale of the organization and the importance of the marketing strategy.
• Current Situation: Tell the story of the situation in chronological order so the reader can understand the sequence of actions and the role of specific players in those actions. Include any specific plans to resolve issues or concerns.
• Action Alternatives: Action steps could include making a decision, figuring out what alternative options exist and how to present them, or providing a postmortem, including some ways to integrate learning and improved marketing strategy decision making.
• Conclusion: The final lines of the case study should drive home the importance of a good marketing strategy while providing a quick précis of integrating marketing analyses into general business management planning and decision making.
• Appendices: The case study should include a few well-selected enrichment materials that might include charts or links to videos. Each appendix should help build understanding and contextual information necessary to explore and advocate a marketing strategy.
Ensure that the individual pieces of the case study flow together seamlessly and that each paragraph has a clear topic sentence and main idea. Make sure the faculty member reading your project can clearly see how you not only built a case study after carefully selecting a company from the real world, but also how you analyzed it based on some key competencies that are relevant and crucial to understanding integrated global marketing.
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