02 Sep PMBA 8290 Homework 2 IKEA
- How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?
- What actions should she take regarding the IKEA supply contract with Rangan Exports?
- What long-term strategy would you suggest she take regarding IKEA’s continued operation in India? Should the company stay or should it exit? (Be prepared to describe the impact
of such a decision and how you would manage it) - Only for those recommending that IKEA continue to source carpets in India,would you
suggest that she:
1) Continue IKEA’s own monitoring and control processes or sign-up to Rugmark?
2) Continue to focus only on eliminating the use of child labor in IKEA’s supply chain or engage in broader action to address the root causes of child labor as Save the Children is urging?
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