14 May PORCINIS PRONTO
Porcinis Pronto
Table of figure
Acknowledgement
Executive summary
Chapter One: Introduction(1,200-1,400 words)
• Introduction
• Background of the study
• Research problems
o Marketing
o Strategic management
o International business
o Human resources management
• Research questions
o Marketing: 4questions
o Strategic management: 3 questions
o International business: 3 questions
o Human resources management: 2 questions
• Research aims and objectives
o Aims of the study: Marketing; Strategic Management; International Business; Human Resources Management
o Objectives of the study: Marketing; Strategic Management; International Business; Human Resources Management
Chapter two: Description of the situation(600-800 words)
• Description of the market
• Market size and growth
• Description of existing competition
Chapter three: Problem statement and plan of analysis(1,800-2,000 words)
• Problem statement
• Marketing
o Problem one: ?
? Model: ?
o Problem two: ?
? Model: ?
o Problem three: ?
? Model: ?
o Problem four: ?
? Model: ?
• Strategic management
o Problem one: ?
? Model: ?
o Problem two: ?
? Model: ?
o Problem three: ?
? Model: ?
• International Business
o Problem one: ?
? Model: ?
o Problem two: ?
? Model: ?
o Problem three: ?
? Model: ?
• Human Resources Management
o Problem one: ?
? Model: ?
o Problem two: ?
? Model: ?
• Plan of analysis
• Research methodology
o Research philosophy
o Research approach
o Research choice
? Multiple method
o Secondary data collection
? Type of secondary data
? Ethics
? Reliability
? Validity
• Threats of validity
Give a source for each model used. Use model one model for one problem: Use a model among the list given (next page). Explain the model, how will it be use to solve the problem, why this model for this problem.
Critical review: 4 authors? 2 positives-2 negatives
Give reference as soon as you use it (references can also come from the text)
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