Powerpoint slides

29 Aug Powerpoint slides

American Express Corporation is a multinational corporation that provides a variety of services to customers. Even though the company remains to one of the top-performing companies in its industry, the company faces various challenges ranging from operational, strategic, and marketing. Concerning these challenges, a research study is conducted to collect possible causes of these challenges and potential remedies that can help to minimize or solve such challenges. Therefore, this presentation seeks to elaborate on the possible difficulties American Express Corporation faces and possible ways through which these problems can be solved.

Besides, the paper tends to highlight and explain the research questions that the research seeks to answer to find possible solutions for the problems of the study. Also, the document contains research goals and objectives that will be achieved after the research. Furthermore, the presentation includes both null and alternative hypotheses of the study. Lastly, this paper also addresses the research question that should be discussed during the survey to help in solving the problems that the company is currently facing.

Research questions

Generally, the research question reflects research hypotheses used in a research study. Similarly, in this research study, the research question that will be considered will be related to research hypotheses. In this research study, the following questions will be considered;

i. How does increasing the cashback rate will attract more people to choose American Express Corporation?

ii. Does the appearance of the credit card can influence customers’ decision of whether they chose to be a member of the company or not?

iii. Will more people choose American Express credit card if the membership fee is low?

These research questions will tend to answer the problems the company currently facing to find ways through the company can solve the problems it is encountering at the moment. In most cases, the research question seeks to address the main issues under study. Similarly, in the research study, these question will explicitly address the critical problem American Express Corporation and recommend appropriate measure that should be considered to help to solve the issues.

Research goals

The goals of this research are to examine how increasing the cashback rate will affect the number of people choosing American Express services over its competitors. In doing the research will consider all related factors that are likely to affect the performance of American Express Corporation as a result of an increase in the number of clients of the company. Besides, this research also tends to assess other factors that affect the number of customers of American Express Corporation. In the process, the study will pay more attention to both the dependent and independent variables to ensure that the result obtain can be used for decision making for solving the problems the company currently facing.

Research hypotheses

H1: Increasing the cashback rate will attract more people to choose American Express Corporation

H0: Increasing the cashback rate will not attract more people to select American Express Corporation

H1: The appearance of the credit card can influence customers’ decision of whether they decided to be a member of the company or not

H0: The appearance of the credit card cannot change customers’ choice of whether they chose to be a member of the company or not

H1: More people will choose American Express credit card if the membership fee is lower

H0: More people will not select American Express credit card if the membership fee is lower

However, in this case, the study will focus on the first hypothesis will the most appropriate for this research study. The latter implies that H1: Increasing the cashback rate will attract more people to choose American Express Corporation will be accepted for this research study, and the second and the third hypothesis will be rejected. The latter implies that increasing the cashback rate will attract more people to choose American Express Corporation the will lead to an increase in performance of the company. In this case, the dependent variable is the performance of American Express Corporation, which is influenced by the number of people choosing American Express cashback rate due to the increase in the cash back rate. On the other hand, increasing the cashback rate is the independent which does not change regardless of any change in the number of people choosing American Express Corporation services over other its competitors.

As such the null hypotheses that is H0: The appearance of the credit card cannot influence customers’ decision of whether they chose to be a member of the company or not and H0: More people will not choose American Express credit card if the membership fee is lower will be considered in this research study.

Conclusively, the first hypothesis is accepted in this case because it helps in solving the problem of the study to find relevant for decision-making purposes. The latter implies that Increasing the cashback rate will significantly attract more people to choose American Express Corporation, which will lead to an increase in the performance of the company. On the other hand, the other two hypotheses will be rejected because they do not have a significant effect on the performance of American Express Corporation.

Survey questions

First hypotheses: More people will choose American Express credit card if the membership fee is lower

1. Have you ever experienced that some credit cards are not allowed to be used as you spend?

	Always	Most of the time	About half the time	Sometimes	Never
American Express
VISA
MasterCard
Discover

Results from this survey show that many customers of American Express credit cards are the most used compared to products of its competitors.

2. Please evaluate the most critical factor when you choose a Credit Card.

	Strongly agree	Agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree	Strongly disagree
Design
Membership fee
Safety issue
Customer service
Interest Rates

The results of this survey question reveal that most people feel that the design of American Express’ credit card is standard. Also, most people who participated in the survey strongly agreed with the company’s customer services.

Second hypotheses: Increasing the cashback rate will attract more people to choose American Express Corporation

1. Do you think increasing the cashback rate will make many customers select American Express Corporation over its competitors?

A. Yes

B. Maybe

C. No

The results of this survey question show that most people agree that increasing the cashback will make many customers to choose American Express over its competitors.

2. Please rank the factors to the degree you consider most valuable when you choose cash back rate of American Express Corporation will be increased.

A. Design

B. Membership fee

C. Safety issue

D. Customer service

E. Interest rates

Most participants in this survey ranked the designs as the key factors that must be considered when choosing the cashback rate of American Express credit cards.

Third hypotheses: The appearance of the credit card can influence customers’ decision of whether they chose to be a member of the company or not

Survey questions

1. Have you ever want to change your decision to have American Express credit cards due to change in appearance and color

	Always	Most of the time	About half the time	Sometimes	Never
American Express
VISA
MasterCard
Discover

The results of the survey show that most people always want to change their decision when American Express credit cards change in color compared to its competitors.

2. Will changing the appearance of the credit card can influence your decision to choose American Express Corporation over its competitors?

A. Yes

B. Maybe

C. No

Changing the appearance of the American Express credit card will significantly influence the decision of many customers to choose it over products of the company’s competitors.