14 May PREPARE A REPORT ON THE SIZE, LOCATION, PURCHASING POWER, AND MARKET POTENTIAL FOR THE THREE LARGEST MINORITY TARGET MARKETS IN THE COUNTRY—HISPANIC AMERICANS, AFRICAN AMERICANS, AND ASIAN AMERICANS.
prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.
Order Description
You will need to use more than one source to gather all of the information you need for each market. Ive outlined all of the information below that you will need to include for each market. I have also provided a template to help you organize the paper. Make sure you cite all information that is not common knowledge and provide a bibliography at the end of the paper.
Your paper must include the following in either the upper left- or right-hand corner of the first page of your paper:
Your name
Class Reference Number (MKTG 310)
Date of the Paper
Paper Title
Additional Guidelines
Use the template provided.
Include each question (heading) before your answer.
Include a bibliography.
Paper may be single or double-spaced.
If your paper does not include the above information in the requested format, you will automatically lose 10% of the points for the assignment.
Paper Sections
Introduction
Part 1: Three Target Market Summaries (Total 66 pts.)
One each for Hispanic Americans, African Americans, and Asian Americans
Total numbers in the U.S.
Percent of the total U. S. population
Rate of growth
Average household size
Average age
% with college degrees
Average or median income levels
Geographic location(s) metro, states, etc.
Brands that have higher than average purchase for each group
Identify specific products which have above average usage for each group
Best media to use to target each group
Part 2: Business Potential Summaries (Total 12 pts.)
For each target group, write a minimum of two, but no more than four paragraphs, evaluate and summarize the overall business potential in the United States of each ethnic group. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.
Bibliography and Citations (Total 7 pts)
Bibliography
Appropriate use of citations
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