16 Oct pricing strategy
For this Discussion, you need only consider the information in the case to respond to the following questions. If you research and find more recent information, do not assume that what J.C. Penney has done is necessarily correct. Be certain to defend your recommendations.
Post your response to the following questions:
- Describe the components of the J.C. Penney new business model.
- Then, evaluate the business model’s overall effectiveness in the following ways:
- How did all of the components work together?
- What components, if any, are missing?
- Explain the relationship between J.C. Penney’s marketing/business model and its pricing strategy. Offer lessons learned about the c/business models and an organization’s pricing strategy.
- Explain whether J.C. Penney’s brand is similar to other retail brands (e.g., Target and Apple) where Johnson has had success in terms of its marketing/business model and its pricing strategy. Explain why or why not.
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