product development

20 May product development

.**DEVELOP THE MARKETING RECOMMENDATION PARTICULARLY THE PRODUCT DEVELOPMENT PLANS AND STRATEGY SECTION of this paper** .

2. Create a fictional Organizational flowchart for the company described below and research other positions including managers and lower–level workers as well.

minimum1pg for each question due latest by 6pm tomorrow 2/15

Company Description

The Soccer League Network (SLN) is an entertainment company that organizes, promotes, and manages live college soccer games. Soccer is currently the most viewed sport globally and has a steady annual increase in viewers (Plunkett, Plunkett, Steinberg, Faulk & Snider 2017). SLN will break into the industry and work alongside strong competitors such as NBC, ESPN, and Univision, who currently split TV rights for major league soccer in America (Plunkett, et al., 2017), and we will provide the highest quality soccer entertainment. SLN is optimistic and confident in its ability and has plans to expand its entertainment sector to England and Spain, who house the top three soccer teams in the world, in terms of revenue, for the 2016-2017 season (Plunkett, et al., 2017).

Operations Management

The core reason for the existence of a business is to make the profit. The operations of the organization play a key role in achieving this. However, the core operations of most organizations require a great deal of marketing, sales, procurement, and communication/technology. How these operations are carried out and how they are monitored, determine the revenue and the profit of the organization (Fry & Steele, 1995).

The flowchart of an organization guides its operations. This flowchart shows how the organization relates from the top to bottom and vice versa and it also shows the flow of command. Organizational structure and design shows the control positions in the organization and highlights the chain of command (Huntzinger, 2007).

The organizational model used at SLN will be the traditional functional structure and the contemporary team structure (Robbins, Coulter, & DeCenzo, 2015). At SLN, all the executive vice presidents shall report to the Chief Executive Officer. The consultants of Group 3 Management will hold executive vice president positions responsible for separate departments. Each executive vice president will create teams of specialized employees to complete functional goals and will be responsible for team productivity. This model is a combination of the models listed in Robbins et al. (2015), to ensure that the company has measurable success.

· Executive 1: TV Production

· Will oversee all writers, directors, and technical crews.

· Responsible for streaming and broadcasting

· Acquiring and maintaining state of the art broadcasting technology (Krajewski, 2013)

· Executive 2 – Marketing-

· Will be responsible for growing revenue,

· Constant market research and sharing results with Sales department,

· Communications of advertising campaigns through email, company website, tv advertising, and other effective avenues

· Executive 3- Sales –

· Attract new sponsorship opportunities and maintain existing ones,

· Using results from marketing research to create and implement plans to attract customers to purchasing subscription.

· Executive 4– Finance

· Book keeping of operation finances

· Prepare and oversee budgets

· Manage Cash Flow

· Payroll

· Maintain relationships with banks/lenders

· Executive 5

· Sourcing and hiring

· Benefits and competitive compensation determinations through market research

· Compliance with state and federal laws

· Workplace safety

· Training

· Employee relations

· Workplace diversity

Executive 5 will oversee all Human Resource activities and help to build a culture and incentive program to help keep employee motivated to reach the goals of the organization. Goals will be based on the performance of the employee and their department. Helping to encourage and influence employees to better themselves and grow with the company will aid in the success of SLN.

Implementing a balanced scorecard will help to make goals for the company and allow for managers to make individual goals for employees that feed into the scorecard and be able to drive results this way. Using four categories, financial, customers, internal business, and learning and innovation, will allow for goals to be set and measurements be assigned on how to track if such goals are being reached and/or maintained (Coe & Letza, 2014).

Financial	Goal #l Goal #2	Criteria used for goal measurement
Customer	Goal #1 Goal #2	Criteria used for goal measurement
Internal Business	Goal #1 Goal #2	Criteria used for goal measurement
Innovation and Learning	Goal #1 Goal #2	Criteria used for goal measurement

· Innovation and learning would be based on employee performance

· Internal business would measure how the company as whole is performing

· Customer would measure marketing strategies and customer satisfaction

· Financial would be measured by subscriptions and overall financial numbers reported

Marketing Recommendations

Product development plans and strategies

This should be achieved through setting specified time when the products of an organization shall be reviewed to maintain relevance. This will be done in accordance with the existing preference and taste and the changes in the view of the customers.