02 Oct professional successes
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an open house/carnival event would be a great way to gain the public’s attention to come tour your new facility. Reaching out to the local newspapers, radio stations, and news stations will give you an expanded audience to reach. Invite them to your event as well. Using the strengths from your data will give you the ideal marketing strategy for your public relations effort. Once you have reached your audience and your event is underway, give tours, answer questions, have applications on site, provide classroom information, and make it fun for the kids! When parents see the kids having fun, that’s advertising in itself. Face painting, coloring contest, games, and balloons always area hit with little ones. Creating an environment that gives a lasting impression will be one of the most marketable moves you can make. People talk by nature, word of mouth is a very valuable way to spread information.
Part 2:
When dealing with threats in the analysis, we need to pay close attention to the severity. How many threats are we dealing with? Making a list of them in order from least to most severe would be beneficial. Taking a look at what we have more control over, such as, sanitation issues. This is a more manageable threat than a local childcare center a block down the road that just expanded and now is hiring and accepting new applications for families. When addressing a more severe concern such as competition, a plan of action should be made. What is the threat? For example, the childcare center down the road. They will be accepting new families and hiring more staff. Threats to first be concerned about, loosing your staff and families. The facility would need to draw some attention to increase the focus on us, not them. Run an open house, create a parent’s night filled with trainings and education, offer advocacy assistance, have a re-grand opening, or start a parent’s club. There’re many opportunities to involve the families, staff, and the public to refresh the facility and draw new attention. Threats can be scary and cause stress, but taking these negative situations and finding a positive way to address them will reduce adding to the list of other threats that may arise in the future. Continuing to focus on sharing new and exciting news about your facility will create opportunities to connect with the public and let them know what’s new and upcoming.
Part 3:
Advertising to different generations can be difficult. “The perceptions of families who may be interested in the program and their process for making decisions vary based on a wide range of factors, including the generation that they are part of” (Sciarra, (2016) p. 342). Generations have changed dramatically over the last 20 years. The differences between how society gathers information is different now a days. Baby boomers to millennials is a completely different world! Connecting this generation gap will be difficult. While there are some baby boomers that have grasped onto the new wave of technology, there are many that haven’t. After analyzing the SWOT data collected, a direction now can be made on how to reach these very different generations. Starting with baby boomers, this older generation is slowly adapting to the fast-paced world of technology. Some are faster than others, but they are catching up. In this generation we are more likely to see grandparents that are caregivers for the children, there may be an occasional older aged parents. Typically, not always, this generation can be reached by newspapers, flyers, phone calls, and T.V. commercials. Not ruling out that this generation doesn’t use Facebook, but I think for the most part when there are looking for information they go to the more concrete resources. Generation X is more of in between age group. As young kids, they were still exposed to many resources that the baby boomers still use. I myself feel stuck in the middle between Gen X and Millennial, in the past I used a phone book to find a business but now I ask Google and I have information at my fingertips within seconds. When it comes to marketing Gen X, there is a good range of options including “old school” and the new age that Millennial’s are exploring. When marketing to the new aged generation, social media and the internet are going to be the direct route. I personally haven’t seen a phone book or read a newspaper in a very long time! I don’t even have cable to watch for advertisements. Facebook and Instagram are the way to go in this day and age. These social media marketing platforms can provide multiple ways to advertise. Childcare centers can create their own Facebook page or even a business page to share events and information. With the growth of technology, there are endless opportunities to reach all audiences in some way or another as all generations continue to evolve.
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