02 Jul Promotional Strategy Presentation 5 Slides
MUST BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in the accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in the text and references at the end of the document in APA format.PLEASE READ INSTRUCTION CAREFULLY. IN TEXT CITATION AND MUST CITE ALL REFERENCE IN APA FORMAT–ORIGINAL WORK ONLY
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers. (The previous papers has been on the a new product launch that will allow consumers to “grocery shop” via smartphone)
Include the following in the presentation:
I need slides on the following sections that are in blue. Slides must have speaker notes and references.
- Explain your promotional strategy for your product or service. (1 slide)
- Include how you will use at least three of the following elements:
- Advertising (1 slide)
- Public relations (1 slide)
- Digital marketing, including social media (1 slide)
- Sales promotion (1 slide)
- Direct marketing
- Event marketing
- Outdoor
- Develop an initial budget for your plan.
- Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
- Provide justification for your choices.
- Explain the evaluation and control methods you will use to measure the success of your plan.
- Your PPT MUST have discussion notes (formatted per APA) with citations.
References – Your paper must have a minimum of four sources (not inlcuding the text book) from the UOP Library and web.
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