17 Jul PROVIDE A SUMMARY OF THE CASE INCLUDING AN ANALYSIS OF THE KEY FACTS AND POTENTIAL DILEMMA.
Read the Diagnostics Services Inc. case at the end of Chapter 9. Each question should be discussed thoroughly.
1.Provide a summary of the case including an analysis of the key facts and potential dilemma.
2. What are some of the problems that DSI’s salespeople have experienced as a result of not having had the direction of a sales manager for the first 12 months?
3. What process should be used to design new territories for the 6 sales reps? What sources of information are available to design these territories?
4. Assume you are Lydell. What types of information would you use to conduct a sales analysis of your reps’ territories?
3 SCHOLARLY References need to be used as well as the textbook. So that makes a total of 4 required references.
Textbook is Relationship Selling can be counted as one of the 4 required scholarly references correct citation below
Johnston, M. & Marshall, G., Relationship Selling, 3rd ed., 2009.
300 words per question APA style only. plagiarism free, please. 4 references are required. References can
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