28 May Question • Question 1 3 out of 3 points
Question
• Question 1
3 out of 3 points
What percentage of Microsoft’s annual contributions is dedicated to minority owned businesses?
• Question 2
3 out of 3 points
What is the most critical social issue facing communities, according to community relations managers?
Answer
• Question 3
3 out of 3 points
Which of the following statements is true about community relations?
Answer
• Question 4
3 out of 3 points
The share of all giving made up by in-kind contributions of products and services has been:
Answer
• Question 5
3 out of 3 points
Foreign-owned corporations use foundations:
• Question 6
3 out of 3 points
Which company committed to investing 10 percent of its pre-tax profits in rural development projects such as children’s immunizations?
• Question 7
3 out of 3 points
Average corporate giving in the Unites States:
• Question 8
3 out of 3 points
Another term for corporate giving is corporate:
• Question 9
3 out of 3 points
According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company’s competitiveness?
Answer
• Question 10
3 out of 3 points
For what is Grameen Bank in Bangladesh internationally recognized?
Answer
• Question 11
3 out of 3 points
The term civic engagement
describes:
• Question 12
3 out of 3 points
Which company gives all of its earnings to charity?
• Question 13
3 out of 3 points
Which of the following is not included among purposes for establishing community relations departments by businesses?
• Question 14
3 out of 3 points
When companies like Whole Foods Markets work to address community problems, their actions help create:
Answer
• Question 15
0 out of 3 points
Which of the following is not a strategy to help companies get the most benefit from their contributions?
Answer
• Question 16
3 out of 3 points
The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
Answer
• Question 17
3 out of 3 points
Emphasizing key points and guiding the reporter to them is called:
• Question 18
3 out of 3 points
According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
Answer
Selected Answer:
• Question 19
0 out of 3 points
According to a recent study by the University of Southern California’s Annenberg Center, what percentage public relations officers surveyed report directly to the CEO?
Answer
Selected Answer:
• Question 20
3 out of 3 points
The act passed to allow virtually any business to enter the telecommunications industry is called:
Answer
• Question 21
3 out of 3 points
In 2007, the Cartoon Network was fined for public disruption of the Bostonian transportation system while using a new form of public relations called:
Answer
• Question 22
0 out of 3 points
A new public relations outlet for businesses as demonstrated by Wal-mart is:
Answer
• Question 23
3 out of 3 points
Seeking to restore the firm’s reputation takes place during this effective crisis management step:
Answer
• Question 24
3 out of 3 points
The Ad Council’s inaugural campaign slogan was:
Answer
• Question 25
3 out of 3 points
Scenario-based press releases, key discussion points, and procedures to activate the organization’s Web site are all part of which step in an effective crisis management plan?
Answer
• Question 26
3 out of 3 points
Coca-Cola’s classic advertisement campaign, “It’s the real thing,” is an example of:
Answer
• Question 27
3 out of 3 points
Harry and Louise were credited with:
Answer
• Question 28
3 out of 3 points
A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):
• Question 29
3 out of 3 points
The International Public Relations Association was founded in:
Answer
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