Question 1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

1) ________ calls for meeting the present needs of consumers and businesses while also
preserving or enhancing the ability of future generations to meet their needs.
A) The sustainable marketing concept
B) Innovation
C) Consumerism
D) Environmentalism
E) The strategic planning concept
2) All of the following are concepts that define the needs of consumers and/or businesses
EXCEPT?
A) Marketing concept
B) Societal marketing concept
C) Strategic planning concept
D) Sustainable marketing concept
E) Consumer business concept
3) The ________ is specifically focused on future company needs only.
A) societal marketing concept
B) strategic planning concept
C) sustainable marketing concept
D) marketing concept
E) consumer business concept
4) The ________ is specifically focused on the future welfare of consumers only.
A) strategic planning concept
B) sustainable marketing concept
C) societal marketing concept
D) consumer business concept
E) marketing concept
5) McDonald’s “Plan to Win” strategy has added healthy food options to its menu, phased out
traditional artery-clogging trans fats, launched a major multifaceted education campaign, and
addressed environmental issues. “Plan to Win” best exemplifies which concept?
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
6) Many critics charge that the American marketing system causes ________ to be higher than
they would be under more “sensible” systems.
A) imports
B) exports
C) prices
D) product safety measures
E) employee morals
7) Critics charge that intermediaries ________.
A) are too few in number
B) are inefficient
C) provide only necessary services
D) underprice their services
E) are too competitive
8) A long-standing charge against intermediaries is that they mark up prices beyond the
________.
A) value of their services
B) delivery charges
C) going market price
D) promotion cost
E) resale value
9) A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product. Critics would likely charge that promotion for the branded flu medicine adds
only ________ to the product rather than functional value.
A) consistency
B) strength
C) psychological value
D) quality
E) informational value
10) Marketers respond to charges of high advertising and promotion costs that unnecessarily
increase retail prices by arguing all of the following factors EXCEPT?
A) Advertising and promotion make consumers feel wealthy.
B) Advertising and promotion make consumers feel attractive.
C) Advertising and promotion adds quality to the product.
D) Advertising and promotion adds value by informing potential buyers of the availability and
merits of a brand.
E) Advertising and promotion is necessary for a firm to match competitors’ efforts.
11) Dan’s Drugstore sells consumers medicine for twenty dollars that only costs two dollars to
make. The store is guilty of ________.
A) deceptive promotion
B) deceptive packaging
C) false advertising
D) excessive markups
E) redlining

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.