12 May Question 1 __________ marketing refers to the process of developing solid kn
Question 1
__________ marketing refers to the process of developing solid knowledge about customers and their likes and dislikes by tracking and using the pattern and content of communications to and from the customers.
A. Profile
B. Customer focused
C. Closed-loop
D. Responsive
Question 2
__________ refers to the ability of a business to identify and target individual customers, as with pointcast technologies.
A. Addressability
B. Accountability
C. Customer-centric
D. Modularization
Question 3
Prior to the emergence of relationship marketing, business researchers and practitioners emphasized the importance of understanding and implementing practices that promoted a company’s ability to:
A. bring a product to market.
B. complete transactions.
C. compete in the marketplace.
D. increase product prices.
Question 4
__________ exists when an interaction between two parties indicates cooperative actions undertaken for mutual benefit; that is, the customer becomes an active partner in creating the nature of the exchange.
A. Synthesis
B. Symbiosis
C. A continuum
D. A collaborative orientation
Question 5
Which of the following is NOT one of the fundamental shifts in the ways that business researchers and practitioners address business exchange?
A. From a competition focus to a cooperation focus
B. From a discrete, company-based focus to a networked focus
C. From a relational exchange focus to a transactional focus
D. From a product focus to a person focus
Question 6
By integrating and analyzing stored data, through a process known as data __________, businesses can better match targeted offers to customer needs and expectations.
A. analysis
B. warehousing
C. management
D. mining
Question 7
Customer __________ management is the oversight of the set of interactions between a company and its customers, from initial contact through customer support.
A. lifetime value
B. relationship
C. life cycle
D. expectations
Question 8
__________ is exhibited as willingness to rely on an exchange partner, based on perceptions of the partner’s reliability and integrity.
A. Trust
B. Commitment
C. Satisfaction
D. Relationship
Question 9
A(n) __________ is a software agent that can learn a customer’s preferences, and then carry out search actions that match this knowledge with knowledge of other user’s preferences.
A. search engine
B. recommender system
C. CRM system
D. smart card
Question 10
Which of the following is NOT an expectation of a payment system?
A. Integrity
B. Confidentiality
C. Authority
D. Authentication
Question 11
As a communication resource, the Internet serves as a __________, or a means for closing the marketing loop by obtaining feedback about the product experience from the consumer.
A. marketing agent
B. response device
C. database
D. transference device
Question 12
__________ theory provides a framework that integrates complaint management processes with psychological measures of relational exchange.
A. Decision
B. Delivery
C. Justice
D. Response
Question 13
Which of the following is NOT a basis for assessing distributive justice?
A. Distributive expectation
B. Distributive equity
C. Distributive equality
D. Distributive needs
Question 14
__________ are dimensions that reflect the behaviors and expectations of behavior in a particular buyer-seller relationship.
A. Legal bonds
B. Cooperative norms
C. Operational linkages
D. All of the above
Question 15
B2B customers in the high-tech industry prefer __________ for customer service communications.
A. telephone contact
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.