25 May Question 1) All of the following are accurate descriptions of modern marketing EXCEPT which one?
Question
1) All of the following are accurate descriptions of modern marketing EXCEPT which one?
A) Marketing is the creation of value for customers.
B) Marketing is managing profitable customer relationships.
C) Selling and advertising are synonymous (??ng ngh?a) with marketing.
D) Marketing involves satisfying customers’ needs.
E) Marketing is used by for-profit and not-for-profit organizations.
2) According to management guru Peter Drucker, “The aim of marketing is to ________.”
A) create customer value
B) identify customer demands
C) make selling unnecessary (superfluous-ko c?n thi?t)
D) set realistic customer expectations
E) sell products
3) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
A) Selling
B) Advertising
C) Bartering
D) Marketing
E) Negotiating
4) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?
A) the first two only
B) the first three only
C) the first four only
D) the last three only
E) the last four only
5) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
A) determine how to deliver superior value
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct key components of a marketing program
6) ________ arehuman needs asshaped by individual personality and culture.
A) Needs
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