26 May Question 1 Through market research, corporations can target their various pr
Question
Answer
| Marketing position | ||
| Product life cycle | ||
| Market segmentation | ||
| Marketing mix |
4 points
Question 2
Which of the following is more valuable because it can provide companies with a sustainable competitive advantage that is harder for competitors to imitate?
Answer
| Tacit knowledge | ||
| Explicit knowledge | ||
| Imitable knowledge | ||
| Transferable knowledge |
4 points
Question 3
According to the textbook, which of the following is NOT descriptive of a corporation’s culture?
Answer
| A corporation’s culture is a collection of beliefs, expectations, and values learned and shared by corporation’s members and transmitted from one generation of employees to another. | ||
| Corporate cultures are only temporary and can be easily changed. | ||
| Corporate culture norms are created and define acceptable behavior from top management to operative employee. | ||
| Myths and rituals often emerge over time to explain why a certain aspect of the culture is important. |
4 points
Question 4
Which societal force includes demographic trends?
Answer
| Political-legal forces | ||
| Labor forces | ||
| Economic forces | ||
| Sociocultural forces |
4 points
Question 5
Which of the following terms describes an industry dominated by a few large firms, all of which struggle with product differentiation?
Answer
| Multidomestic | ||
| Consolidated | ||
| Global | ||
| Indigenous |
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