25 May Question 1. Which of the following tennis shoe companies is considered to be a market nicher?
Question
<pclass=”msonormal” style=”box-sizing: border-box; margin-left: 18pt; text-align: justify; text-indent: -18pt;”>1. Which of the following tennis shoe companies is considered to be a market nicher?
- New Balance
- Adidas
- Reebok
- Wal-Mart brand tennis shoes
- Nike
- In terms of comparisons with a market leader, whereas the market leader achieves high volume, the market nicher achieves ________.
- high margin
- low margin
- high promotability
- medium pricing
- lower demand
- The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?
- End-user specialist
- Vertical-level specialist
- Customer-size specialist
- Specific-customer specialist
- Quality-price specialist
- A market nicher is considered to be a ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck that rents only “beat-up” cars.
- end-user
- vertical-level
- customer-size
- channel
- product-feature
- Which of the following strategies for entering a market held by incumbent firms would be best if the desire was to position away from the dominant brand with a comparable or premium price and heavy advertising spending to establish the new brand as a credible alternative?
- Differentiation
- Challenger
- Niche
- Premium
- Standard
- Which of the following types of companies is characterized as having a “fighter orientation”?
- Customer-centered
- Competitor-centered
- Distribution-centered
- Promotion-centered
- Niche-centered
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