Question 101. Your marketing communications mix includes mail, telephone, fax

101. Your marketing communications mix includes mail, telephone, fax, e-mail, or the Internet to communicate directly with specific customers and prospects. Which of the eight major modes of communication are you using?

1. sales promotions

2. advertising

3. direct marketing

4. personal selling

5. events and experiences

101. If a consumer has an equally strong, favorable, and unique brand association of Subaru with the concepts “outdoors,” “active,” and rugged” because of exposure to a TV ad that shows the car driving over rugged terrain at different times of the year, the impact in terms of Subaru’s brand equity should be ________.

1. identical

2. confusing

3. heightened

4. long lasting

5. none of the above

101. In the process of buying a new car, a consumer might talk to others, research the car on the Internet, visit showrooms, and buy magazines dedicated to the automobile industry. Where would you start in developing your marketing communication planning?

1. Appoint an ad agency.

2. Conduct an audit of all the potential interactions the target market has with the brand.

3. Create message strategy.

4. Create the creative strategy.

5. None of the above

1. Your responsibility is to spend the company’s communications dollars efficiently. As a result, you have collected the costs of the various forms of the communications mix. Your decision on “where” to spend your company dollars will be determined ________.
   1. according to its ability to build brand equity and drive brand sales
   2. according to its ability to reach the most consumers
   3. according to its ability to return the “most bang for the buck”
   4. according to its ability to communicate the “message” most creatively
   5. according to its ability to have the highest return on investment

1. For your target audience of new parents, communicating to them via newsletters, parenting magazines, baby clubs, and through hospitals is an example of what element of the macromodel of the communications process?
   1. Response
   2. Receiver
   3. Decoding
   4. Encoding
   5. Media

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.