25 May Question 16. Paid personal communication that attempts to inform
Question
16. Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called
a) advertising.
b) sales promotion.
c) personal selling.
d) target marketing.
e) public relations.
17. A major disadvantage of personal selling is that it
a) is not remembered as well by consumers as advertising messages are.
b) cannot easily adjust the message to satisfy a customer’s information needs.
c) is very expensive per contact.
d) does not provide immediate feedback.
e) is not compatible with other promotional activities.
18. A sales career can offer all of the following except a
a) structured, inflexible workday.
b) high income.
c) great deal of freedom.
d) high level of training.
e) high level of job satisfaction.
19. Personal selling goals include finding prospects, convincing prospects to buy, and
a) monitoring new products being developed.
b) being aware of competitors’ sales activities.
c) seeking one-sale customers.
d) avoiding repeat transactions.
e) keeping customers satisfied.
20. The greatest amount of responsibility for providing customer satisfaction falls on the shoulders of
a) chief executive officers.
b) salespeople.
c) sales managers.
d) quality control experts.
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