25 May Question 2) The process of researching, creating, and refining
Question
service and distributing that product or service to targeted
customers is called ________.
A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.
4) Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations
5) The execution phase of the public relations process is known
as ________.
A) planning
B) propaganda
C) evaluation
D) research
E) communication
6) According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
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