25 May Question 251. __________ is illegally obtaining and illegally
Question
251. __________ is illegally obtaining and illegally using private information about a person, such as using someone’s credit card number.
A. Petty theft
B. Identity theft
C. Banking theft
D. Online theft
252. One advantage of a database is:
A. it permits a retail store to directly gather information on the customers who do business with its competitors, so it can target promotional materials to those people.
B. it creates efficiency in that the store can quickly replenish items that are purchased.
C. it prevents identity theft.
D. it prevents stores from exchanging customer information with each other.
253. Which of the following is an advantage of utilizing technology?
A. Technology increases the cost of production.
B. Technology reduces the need for a marketing plan.
C. Productivity increases.
D. Management becomes isolated from the demands of stakeholders.
254. Which of the following best describes the main difference between B2B and B2C transactions? B2B transactions:
A. involve transactions where the buyers and sellers are both businesses, while B2C involves transactions between businesses and consumers.
B. focus on financial transactions while B2C e-commerce focuses on the sale of manufactured goods.
C. refer to business between nonprofit organizations while B2C e-commerce is carried out by business firms seeking to earn a profit.
D. involve sales in foreign markets while B2C e-commerce is restricted to domestic markets.
255. In recent years, businesses in general have experienced a lasting impact due to the emergence of ____________.
A. motor-related technologies
B. technologies related to brain studies
C. counterfeit technologies
D. information technologies
256. Ntercon is an Internet-based company that provides online support services for businesses that need help in setting up and maintaining their websites. Ntercon is an example of a company that is engaged in:
A. B2C e-commerce.
B. N2Y e-commerce.
C. Y2K e-commerce.
D. B2B e-commerce.
257. Life of Luxury, Inc., is a mail order firm that specializes in expensive and unusual gifts for all occasions. The company keeps a large file of information on all of its regular customers, including names, addresses, type of gifts they have ordered in the past, and the size and frequency of their orders. The electronic file which stores this information is a(n):
A. spreadsheet.
B. MP3 file.
C. PERT file.
D. database.
258. Which of the following predictions about the impact of e-commerce on traditional businesses is likely to be most accurate?
A. E-commerce will have little impact on most traditional businesses, because only a few types of products can be sold effectively over the Internet.
B. Traditional brick-and-mortar firms will enter the e-commerce market by creating their own web sites.
C. E-commerce will prove to be very successful in competing against traditional firms in B2C markets, but will have much less success in B2B markets.
D. Brick-and-mortar businesses will cease to exist within twenty years.
259. Tyrell recently noticed that he was receiving several catalogs and direct mail advertisements than he had in the past even though he had not requested any of them. Which of the following best explains why this is happening?
A. Tyrell was a victim of online theft.
B. Tyrell gave his personal information to a business, which then traded it to other companies and these companies then began sending him catalogs.
C. All businesses routinely have all customers’ personal information.
D. Tyrell’s accountant gave his information to the direct mail marketers.
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