24 May Question 271. When Colgate encourages its current customers to brush mo
Question
271. When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?
A. Market development
B. Product development
C. Diversification
D. Market penetration
272. Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning “coffee breaks.” This effort focuses on
A. diversification.
B. market penetration.
C. product development.
D. mass marketing.
E. market development.
273. Tropicana is trying to get its customers to drink orange juice more often with ads that say “It’s not just for breakfast anymore.” What type of opportunity is the company pursuing?
A. Market penetration
B. Diversification
C. Market development
D. Product development
E. Mass marketing
274. Kraft Foods recently increased its advertising and couponing to its present cheese customers. It appears that Kraft is pursuing what kind of opportunity?
A. Market penetration
B. Product development
C. Market development
D. Mass marketing
E. Diversification
275. If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a opportunity.
A. 
diversification
B. market penetration
C. product development
D. mass marketing
E. market development
276. Coca-Cola runs an advertising campaign on morning radio shows encouraging current customers to “have a Coke in the morning” instead of their morning coffee. This is an example of:
A. Market development.
B. Product development.
C. Diversification.
D. Market penetration.
E. Mass marketing.
277. Pop Soda Co. wants to increase sales of its existing carbonated drinks by making them more convenient, so it’s making the drinks available at more stores in its present areas. This is an example of:
A. Market penetration.
B. Differentiation.
C. Product development.
D. Diversification.
E. Market development.
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