Question 31) Critics claim that companies in the ________ industries introduce planned strea

31) Critics claim that companies in the ________ industries introduce planned streams of
new products that make older models obsolete, a form of planned obsolescence that harms
consumers.
A) car and truck
B) housing and construction
C) food and beverage
D) consumer electronics and computer
E) financial and entertainment
32) Critics who believe that the American marketing system poorly serves disadvantaged
consumers claim that the ________ pay more for inferior goods.
A) wealthy
B) uneducated
C) urban poor
D) rural poor
E) elderly
33) The presence of ________ in low-income neighborhoods makes a big difference in keeping
prices down.
A) malls
B) small stores
C) redlining companies
D) large national chain stores
E) factory outlets
34) When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are
likely to be accused of the discriminatory practice of ________.
A) embargo
B) licensing
C) redlining
D) puffery
E) scrambling merchandise
35) Critics claim that mortgage lenders used ________. Instead of staying away from people in
poor urban areas, they targeted and exploited them by steering them toward subprime loans even
though many qualified for safer fixed-rate loans.
A) reverse redlining
B) redlining
C) puffery
D) licensing
E) the push strategy
36) Several companies, some of them operating through the Internet, offer “paycheck advances.”
Consumers are encouraged to take out a loan against a paycheck they expect to receive in the
near future. These short-term loans with high-interest rates, and high penalties for late payments,
are often marketed to consumers who do not have traditional bank accounts. These companies
could most easily be criticized for which of the following?
A) shoddy products
B) poor service to disadvantaged consumers
C) high-pressure selling
D) high advertising and promotion costs
E) excessive markups
37) Critics have charged that the marketing system urges too much interest in ________.
A) material possessions
B) the push strategy
C) meeting a quota
D) new product invention
E) entering the global market arena
38) Critics of the American economic marketing system have charged that marketers have
created a culture in which people are judged by what they ________.
A) are
B) own
C) do
D) eat
E) avoid
39) Bill Talen, also known as the Reverend Billy, leader of the Church of Stop Shopping, wants
people to resist the temptation to shop. He annually leads a group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of Macy’s in Manhattan. Bill Talen is criticizing the
American marketing system for creating ________.
A) too few social goods
B) environmental problems
C) shoddy products
D) false wants and too much materialism
E) predatory competition
40) Businesses hire ________ firms to use mass media to create materialistic models of the good
life.
A) Hollywood
B) Broadway
C) Madison Avenue
D) Fifth Avenue
E) Michigan Avenue
41) Critics say marketing is seen as benefiting ________ more than ________.
A) consumers; industry
B) industry; consumers
C) stores; manufacturers
D) exporters; importers
E) independent sellers; chain stores
42) Our wants and values are LEAST influenced by which of the following?
A) family

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