Question 31. In 1950, women made up 30 percent of the workforce; now they make up ________. a. 35 percent

31. In 1950, women made up 30 percent of the workforce; now they make up ________.
a. 35 percent
b. 40 percent
c. 43 percent
d. 46 percent
e. 59 percent
32.Americans are very mobile. Over the past two decades, the U.S. population has
shifted toward the ________ states.
a. Midwestern
b. Western
c. Sunbelt
d. Southeastern
e. Northeastern
33. Which of the following geographical areas has not seen a recent population increase?
a. micropolitan areas
b. suburbs
c. the West
d. the Northeast
e. the South
34. In the 1950’s the American population began moving from large cities to ________.
a. farming communities
b. rural areas
c. foreign countries
d. suburbs
e. coastal towns
35.As more and more Americans are moving to “micropolitan areas,” marketers can
most reasonably assume that ________.
a. geographic segmentation may be less critical
b. rural populations will offer an expanding market
c. micropolitan areas may offer the same advantages as metropolitan areas
d. congested areas may become more ensnarled
e. crime rates in metropolitan areas will increase
36.Population shifts interest marketers because people in different regions ________
differently.
a. eat
b. relax
c. buy
d. act
e. communicate
74 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
37.Nearly 10 percent of American workers are working out of their homes with
technological conveniences such as PCs, Internet access, and fax machines. These
workers are referred to as the ________ market.
a. telecommuter
b. SOHO
c. mobile
d. work-at-home
e. contract
38.Over the past 50 years, which of the following groups of workers has become
smaller?
a. white collar
b. blue collar
c. service
d. telecommuters
e. restaurant employees
39.Because of increasing ________, Americans will demand higher quality products,
books, magazines, travel, personal computers, and Internet services.
a. income
b. family size
c. levels of education
d. social class awareness
e. ethnic diversity
40. Which of the following is an accurate statement about the diversity of the American
population?

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