Question 31. The Mont Blanc Company plans to export expensive consumer gift it

31. The Mont Blanc Company plans to export expensive consumer gift items to Germany. The
best overall economic measure of market potential would be Germany’s
a) gross domestic product.
b) gross domestic product per capita.
c) gross national product.
d) balance of trade.
e) unemployment rate.
32. Caterpillar would like to better understand factors that would affect its ability to market
construction equipment in various countries. Which of the following forces determine how trade
barriers affect Caterpillar’s marketing efforts?
a) Political and legal
b) Interpersonal
c) Social
d) Technological
e) Industrial
33. Special interest groups and regulatory bodies are ______ forces that must be taken into
account in international marketing.
a) socioeconomic
b) technological
c) economic
d) social and ethical
e) political and legal
34. Select the true statement.
a) Legislation regulating marketing in many foreign countries is being eased.
b) A government’s attitude toward cooperation with importers has little impact on marketing
to that country.
c) Refusing to give payoffs and bribes in some foreign countries may put a marketer at a
competitive disadvantage.
d) Bribes and payoffs are considered unethical in all countries and cultures.
e) Bribes and payoffs are supported by U.S. trade policies under certain conditions.
35. The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to
a) attempt to make large payments or bribes to influence policy decisions of foreign
governments.
b) offer foreign businesses any type of incentive for purchasing their company’s products and
services.
c) change their ethical standards when dealing with foreign firms.
d) give even small tips or gifts in countries where such gifts are customary business practices.
e) introduce any type of corruption into foreign businesses that have higher ethical standards
than those of the U.S. firm.
36. If a certain country considered handshakes in business transactions to be taboo and
preferred to use nodding, this would be an example of differences in _____ forces.
a) cultural
b) political
c) economic
d) technological
e) regulatory
37. When products are introduced into one nation from another, acceptance is far more likely
a) if prices are set very low.
b) when bribes are paid to local officials to aid distribution.
c) if there are similarities between the two cultures.
d

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