Question 34) In the 1950’s the American population began shifting from large cities to __

34) In the 1950’s the American population began shifting from large cities to ________.

A)farming communities

B)ruralareas

C)foreign countries

D)suburbs

E)coastal towns

35) As more and more Americans are moving to “micropolitan areas,” marketers can most reasonably assume that ________.

A)geographic segmentation may be less critical

B)ruralpopulations will offer an expanding market

C)micropolitan areas may offer the same advantages as metropolitan areas

D)congested areas may become more ensnarled

E)crime rates in metropolitan areas will increase

36) An increasing number ofAmerican workers work out of their homes with technological conveniences such as PCs, high-speed Internet access, and fax machines. These workers are referred to as the ________ market.

A)LOHAS

B)SOHO

C)Gen X

D)Millennial

E)micropolitan

37) Which of the following most accurately reflects the popularity oftelecommuting?

A)Almost all American businesses are expected to offer telecommuting options within the next decade.

B)The majority of American businesses currently offer telecommuting programs for their

employees.

C)About 40% of American businesses currently offer telecommuting programs for their employees.

D)About 25% of American businesses currently offer telecommuting programs for their employees.

E)The percentage of American businesses offering telecommuting programs is expected to decline within the next decade.

38) Over the past 50 years, which ofthe following groups of workers has become smaller?

A)managers

B)manufacturers

C)professionals

D)telecommuters

E)married women

39) Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personalcomputers, and Internet services.

A)numbers of nontraditional families

B)family size

C)levels of education

D)socialclass awareness

E)ethnic diversity

40) Which of the following is an accurate statement about the diversity of the American population?

A)African Americans represent the largest non-white segment of the population.

B)More than 12 percent of people living in the United States were born in another country.

C)The Asian American percentage ofthe population is expected to remain steady in the next 50 years.

D)In terms ofethnic diversity, the United States is about average in comparison to other

countries with populations ofa comparable size.

E) American ethnic populations are expected to slowly increase in the next few decades.

41) Of the following, which is the fastest-growing group in the United States?

A)African Americans

B)Caucasians

C)Hispanics

D)Native Americans

E)Arab Americans

42) Because ofan expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.

A)geographic segmentation

B)targeted advertising messages

C)mass marketing

D)mainstream advertising

E)cause-related marketing

.

43) Members of which of the following groups are more likely than the generalpopulation to have professional jobs, own a vacation home, own a notebook computer, and own individual stocks?

A)Gen Xers

B)gays and lesbians

C)Millennials

D)echo boomers

E)environmentalists

44) Of the following diversity segments in the American population, which is currently the largest?

A)adults with disabilities

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.