Question 64) A company or association’s ________ is designed to help guide resp

64) A company or association’s ________ is designed to help guide responses to complex social responsibility issues.

A)code of ethics

B)cause-related marketing

C)discretion in enforcing regulations

D)privacy policy

E)core value system

Objective: 3-4

65) The primary concern for consumers with the boom in Internet marketing is ________.

A)pornography

B)false advertising

C)privacy

D)sustainability

E)social responsibility

66) Cause-related marketing is ________.

A)a response to customer needs

B)a primary form ofenvironmental awareness

C)a primary form ofcorporate giving

D)a response to corporate politicalproblems

E)an attempt to influence customers’ core beliefs

67) A society’s basic values, perceptions, preferences, and behaviors are all part of its ________

environment.

A)social

B)cultural

C)political

D)cultural-economic

E)natural

68) A society’s core beliefs and values have a high degree of________.

A)persistence

B)simplicity

C)similarity

D)ethnocentrism

E)conformity

69) A society’s ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

A)marketing responses

B)cultural values

C)demographics

D)public policies

E)economies

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