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<pclass=”msonormal” style=”box-sizing: border-box; margin: 15.95pt 0cm; break-after: avoid;”>101. SleekWrap is a company that produces industrial coatings for the steel industry. Until recently it relied on wholesalers to distribute its products to other businesses, but now it also sells directly to its business customers through its website. This is an example of the largest and most important type of e-commerce transaction.
True False

  1. As emerging technologies become widespread, businesses tend to find better uses for them. However, in the case of the Internet, businesses that sell B2B have not benefited from directly selling to their business customers in the same way that B2C companies have done.
    True False
  2. With the emergence of the Internet, Jasmine finds it easy to do all her gift buying online. She takes comfort in the fact that new technologies if installed properly are seldom used in unethical ways.
    True False
  1. Technological innovation has a ripple effect. With the advent of the Internet, Tyler Hanley, a certified techno-nerd, is being courted by companies to write the next generation of antivirus software. He tells us its big business!
    True False
  2. To remain competitive in today’s market, firms must produce a quality product and offer outstanding service at a reasonable price.
    True False
  3. Producing a high quality product will ensure success in the competitive environment.
    True False
  4. Successful firms follow a customer-driven strategy, as opposed to the management-driven strategy used in the past.
    True False
  5. Zero defects means that there is a company goal of no mistakes in making products.
    True False
  6. Traditional businesses have a managerial focus rather than a customer focus.
    True False
  7. Competition is fierce! One way to respond quickly to customer needs is to develop a strategy of empowering employees.
    True False
  1. A policy of empowerment encourages managers to make decisions quickly for their front line employees.
    True False
  2. Empowerment means giving frontline workers the responsibility, authority, and freedom to respond quickly to customer requests.
    True False
  3. The goal of empowerment in the work environment is to prevent mistakes. Mistakes can be prevented by giving management more control over the actions of lower-level workers.
    True False
  4. The primary focus of successful firms is designing and producing high quality goods. Advertising is then used to convince consumers to buy their superior products.
    True False
  5. It’s important that firms are as efficient as possible. This is done by becoming management-driven for efficiency.
    True False
  6. Customer-driven organizations require managers to closely direct and control their employees.
    True False
  7. Bruno and Gino are worthy competitors in the bakery business in a small upscale resort town. Gino recently negotiated a contract with a supplier for really cheap cooking oil. He knows that bakery customers want cheap products. In this competitive environment, keeping the price down is all that matters.
    True False

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