07 Jun Question Assessment Type: There are two individual assignments of 2,000m words each.
Question
Assessment Type:
There are two individual assignments of 2,000m words each. Each assignment is worth 100 marks which is 50% of the available marks for the module as a whole. Students’ are to present in report format.
ASSIGNMENT 1 (2,000 words)
Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in the form of a written report in the form of a business plan. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (500 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether business format franchising is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of business format franchising.(1,500 words)
Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)
Learning Outcomes to be achieved: L1, L2, L3, L4, L5, L6 (see Learning Outcomes listed below).
ASSIGNMENT 2 (2,000 words)
Using the case study for the start-up company developed and discussed in assignment 1 critically explain and discuss the importance of sales forecasting to the entrepreneurial start-up firm in B2B or B2C markets. What methods can be used by the marketing firm to produce forecasts up to six months ahead of current time and what would be the use of such forecasts? Use examples in your work and use the case study as a vehicle for discussion. (2,000 words)
Total 2,000 words – 100% of the available marks for assignment 2 –present in report format)
Learning Outcomes to be achieved: L1, L3, L4, L5, L6 and L7 (see Learning Outcomes listed below).
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Indicative Assessment Requirements for the Module;-
There are two individual assignments (of 2,000 words each). Students’ are to submit in reportformat via Turnitin on or before the due time and date.
Module Learning Outcomes to be Assessed:-
Learning Outcomes for the module are coded L1 to L7 below.
Upon successful completion of the module the students will be able to:
L1. Analyse, discuss and critically determine the important driving forces which condition the contexts of new venture development.
L2. Appraise and evaluate how successful entrepreneurs and investors create, find, and differentiate profitable and durable opportunities;
L3. Identify and determine the necessary financial and non-financial resources available for new ventures; the criteria used to screen and evaluate proposals, their attractiveness and risk, and know how to obtain start-up and early growth capital.
L4. Diagnose and interpolate the critical tasks to be accomplished, the hurdles to be overcome during start-up and early growth, and what has to happen to ensure success.
L5. Interpret and prescribe the opportunity screening criteria to actual start-up ideas, and subsequently develop a business plan suitable for presentation to investors and industry participants.
L6. Devise, develop and critically analyse integrated financial projections for start-up ventures.
Assignment Question 1
Learning Outcomes to be achieved: L1, L2, L3, L4, L5 AND L6 (see Learning Outcomes listed above).
Subject:
Select a small firm ‘START UP’ of your choice and present it as a case study in the form of a written report. Demonstrate whether you consider the business to ‘entrepreneurial’ or ‘non entrepreneurial’. Use analytical frameworks in your work.
Task:
Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in the form of a written report in the form of a business plan. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (500 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether business format franchising is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of business format franchising.(1,500 words)
Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)
STUDENT GUIDELINES FOR ASSIGNMENT CRITERIA RE: QUESTION ONE
· Use the specific new venture and develop this new venture as a short CASE STUDY (500 words) and include it as part of the business plan. Cover the nature of the business start-up and cover the objectives, vision and mission set for the new venture. (Up to 25 marks)
· Students’ should use the business start-up case developed in the first part of assignment 1 in considering the use of business format franchising in the rest of the assignment.(Up to 8 marks)
· Demonstrating and employing your knowledge of entrepreneurship and your entrepreneurial skills developed on the course within the assignment. (Up to 8 marks)
· Demonstrate a good grasp of entrepreneurial theory and practice in the construction and content of the business report on achieving international business development through business format franchising for your proposed new venture. (Up to 8 marks)
· Students’ should critically explain that franchising
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