Question Authors:  Kenneth C. Laudon, Jane P. Laudon

Authors:
Kenneth C. Laudon, Jane P. Laudon

SAM 509
Management Information Systems
Text: Management Information Systems: Managing the Digital Firm
Twelfth Edition, 2012
ISBN-lO: 0-13-214285-6
Publisher:
Pearson Prentice Hall

Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
The field that deals with behavioral issues as well as technical issues surrounding the development, use, and impact of information systems used by managers and employees in the firm is called:
management information systems.
information systems literacy.
information systems arch itecture.
information technology infrastructure.
Which of the following business objectives best describes the strategy behind the use of technology in the new Yankee Stadium?
New products and services
Survival
Improved decision making
Competitive advantage
3. Thomas Friedman’s declaration that the world was now “flat” meant that:
globalization is starting to offer less advantage to large corporations.
the global economy is increasingly commanded by fewer and larger corporations.
the Internet has reduced the economic advantages of developed countries.
global capitalism is homogenizing culture and business practices throughout the world.
4. Data management technology consists of the:
hardware and software used to transfer data.
detailed, preprogrammed instructions that control and coordinate the computer hardware components in an information system.
software governing the organization of data on physical storage media.
physical hardware and media used by an organization for storing data.
5. An example of a business using information systems to create new products and services is:
Apple Inc.’s iPod.
Verizon’s Web-based digital dashboard.
Wal-Mart’s RetailLink system.
the Mandari n Oriental hotel’s customer-preference tracki ng system.
Based on the examples in the chapter, if you were asked to formulate a plan for a regional drive-in restaurant chain’s efforts to use information technology to develop a loyal customer base, what would be the best use of information technology from the list below?
Use IT to help survive government reporting requirements.
Use IT to increase supplier loyalty.
Use IT to increase operational efficiency.
Use IT to create new products and business models.
Use IT to achieve customer intimacy.
From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called:
the IT value chain.
information processi ng.
the information value chain.
feedback.
8. An example of a social complementary asset is:
technology and service firms in adjacent markets.
distributed decision-making rights.
training programs.
all of the above.
9. Disciplines that contribute to the technical approach to information systems are:
operations research, management science, and computer science.
engineering, utilization management, and computer science.
computer science, engi neeri ng, and networki ng.
management science, computer science, and engineering.
10. Which of the following are key corporate assets?
Knowledge and the firm’s tangible assets, such as goods or services
Intellectual property, core competencies, and financial and human assets
Time and knowledge
Production technologies and business processes for sales, marketing, and finance
11. The three principal levels within a business organization hierarchy are:
senior management, middle management, and operational management.
senior management, middle management, and service workers.
senior management, operational management, and information systems.
senior management, operational management, and service workers.
12. Which main business function is responsible for maintaining employee records?
Manufacturing and production
Sales and marketing
Human resources
Finance and accounting
13. A managerial element in the UPS tracking system described in the chapter is:
the decision to use automation.
in-house package tracking software.
providing package status reports to customers.
taking inventory.
14. An example of a collaboration tool that supports colocated, asynchronous collaboration is:
e-mail.
a MUD.
a team room.
a wall display.
15. Identifying customers is a responsibility of the function.
hu man resources
manufacturing and production
sales and marketing
finance and accounting
Which type of system wouId you use to forecast the return on investment if you used new suppliers with better delivery track records?

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