Question BACKGROUND: First, Run the Simulation using the Default Decisions. (in other

BACKGROUND:
First, Run the Simulation using the Default Decisions. (in other words, use the prices and R&D% that are
already there.) As you run each year, you will need to capture or collect the results for each year, for each
product, X5, X6, X7. You need to copy (using Excel, by hand, or some other method) the Financial results
and Marketing results, as well as the information provided by the Advisor. The final Total Score will be
$1,617,350,504.
REQUIRED READING:
Refer to the reading on the SLP in the Module 1 Background. Then read the following scenario before you
proceed:
SCENARIO
It is December 15, 2015. Joe Schmoe, the VP of Marketing at Clipboard Tablet Co., is smugly patting
himself on the back for how well he has done with pricing and product development on the three products,
X5, X6, and X7. He knows his strategy was not very creative, since he did not change any prices or R&D
allocations over the four year period (actually six years, counting 2010 and 2011.) But he is certain that he
did not need to change anything. And he’s sure his overall performance is proof.
But, Sally Smothers, CEO of Clipboard Tablet Co., has a different opinion. And she does what she has to,
Joe is called in and let go. Dang, Joe thinks, fired again.
You are hired. You applied for the position a few weeks ago and interviewed, not sure of the fate of Joe
Schmoe at the time. But you were the one that Sally wants. So here you are, Dec. 15, 2015, VP of
Marketing at Clipboard Tablet Co., and ready to move the company ahead into 2016. Your boss, Sally
Smothers, is expecting you to take over and move the company forward in terms of product development,
and smart pricing.
ASSIGNMENT:
Please turn in a 4­6 page paper, not including cover and reference page, according to Sally’s directions as
follows:
Sally wants to make sure that you are ready to move ahead. So she asks you to review the past four to six
years to see what was going on in terms of product development, sales, pricing, and performance against
the competition. So you collect all of the data and write a report which is due on Sally’s desk 1/2/2016.
Analyze the results of Joe Schmoe’s decisions and then write the report that Sally is requesting. Run
the simulation of the Clipboard Tablet Co.using the default decisions. Access the simulation site at
http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/. Collect the data for each
year (or you can download a copy of it ­ see below.)
Make a Case for your proposed strategy using

financial analysis and relevant theories.
KEYS TO THE ASSIGNMENT:
The key aspects to this assignment that should be covered in your paper include:
•

a review of the products, their life cycles, how they stack up in terms of price and performance

•

Financial review for each product: X5, X6, and X7 – sales, costs, profitability, prices, unit margins,
etc.

•

Market review: New Sales, Repeat Sales, Market Saturation, etc.

•

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