Question BUS412 Course Project: Development and Analysis of Two Mini Case Studies

BUS412
Course Project: Development and Analysis of Two Mini Case Studies

Objectives | Guidelines | Grading Rubrics | Best Practices

Objectives Back to Top
Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs). You may select two strategies developed in the same company or from entirely different companies—or, indeed, different industries.

Case studies are used extensively in teaching business. Typically students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles).

Please select two examples that reflect success and failure—collect data from multiple sources and develop two mini case studies of 500 words in length. Perform a cross-case analysis by comparing and contrasting the case studies on points of parity and points of difference. This should entail developing a framework, similar to many of the frameworks presented in class (e.g., SWOT or Five Forces) and analyzing the key data in your case studies. The analysis should be presented after your case studies and should be followed by a brief concluding statement and references in APA format.

Guidelines Back to Top
Mini Case I: (Success): Sufficient length begins with general points and moves to a focus on specifics, evidence of success, good quality content—relevant, accurate, and timely.

Mini Case II: (Failure): Sufficient length begins with general points and moves to a focus on specifics, evidence of failure, good quality content—relevant, accurate, and timely.

Cross-Case Analysis: Once you have completed your cases you need to conduct a cross-case analysis. This requires comparing the two cases to determine points of similarity and points of difference.

Research Skills: Each case uses four to six sources, and sources are cited in the text and at the end of the case study in APA format.

Writing Skills: Ideas are communicated clearly in business English and using the appropriate business terminology. Work should be prepared following the development of a rough draft, revision, editing, and proofing to produce a final polished report.

A successful project will meet all of these requirements to earn a maximum of 200 points. At the conclusion of this project it will be beneficial to compare what factors are selected by your peers. Are there patterns here?

Milestones

Week 1: Select company strategies, read supporting documents in Doc Sharing.
Weeks 2–7: Research and prepare rough draft and analysis, followed by revision, editing, and proofing—obtaining feedback.
Week 8: Submit Final Report.

Grading Rubrics Back to Top

Category Points % Description
Mini Case I: Success 40 20% A quality paper will meet or exceed 500 words.
Mini Case II: Failure 40 20% A quality paper will meet or exceed 500 words.
Cross-Case Analysis 40 20% Includes framework and critical success factors.
Research Skills 40 20% Based on accurate, relevant, and timely sources.
Writing Skills 40 20% Business English, grammatically correct, error free, APA format.
Total 200 100% A quality paper will meet or exceed all of the above requirements.

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