Question cenario, Your Role, and the Key Players

cenario, Your Role, and the Key Players

Our Town Photography Studio/Gallery e-CRM Project

ScenarioScenario descriptionRoleWhat is Your Role in this scenario?PlayersLearn more about the Key Players in this scenario.DeliverableWhat would you to resolve this scenario?

Scenario

We made the right choice in choosing you to develop Our Town Photography Studio/Gallery branding project. As you know, our company is a photography company with high profile customers. Catherin Irvin, the owner of the company, is a nationally recognized photography/portrait artist, who is excited to use the new branding campaign you developed. The branding campaign you recently developed is so successful that we are hearing from more customers than we could ever imagine. The growth is going so fast we are losing our personal touch that our clients have always been used to receiving. Mark Bucas, is the marketing manager for the Our Town Photography studio/gallery is thrilled with the response but is concerned about the growth getting out of hand. Catherin and Mark want to track each customer personally and utilizing the new technologies available, create a system that will allow them to continue to grow and not lose the personal attention that all the customers have enjoyed in the past.

Role

Once again as the product manager, you have been asked to work with Mark as he determines what systems he needs to deploy to manage and track customers. You are ready to start, but you need to review some of the key conversations between you and Mark as well as supplemental materials you will need for your proposal. Review them carefully before complePresident/Founder

Deliverable

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.<br><br>If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.<br><br>You can return and review this scenario again at any time.

YOU DECIDE

Activity

Based on all of the information above, write a proposal for an e-CRM system. The proposal should be between three to five pages and should include the following:

1. Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.
2. List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)
3. Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.
4. Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system.

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