29 May Question DescriptionAs a Market Research Manager,
Question DescriptionAs a Market Research Manager, part of your role is to consistently analyze Target’s positionrelative to its competitors and report on these findings. As part of this process, you complete aSWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to aclose, and your boss has asked for the latest SWOT analysis for Walmart.InstructionsSTEP 1: RESEARCHSearch online and find 1 3 articles that discuss the competition between Target andWalmart. For each article: Provide a link to the article.In 2 5 sentences, identify which aspects of the article will be helpful as you conductyour SWOT analysisSTEP 2: STRENGTHSBased on your own experiences shopping at Target and Walmart and the research youconducted: Identify 1 2 strengths Target has in comparison to Walmart. For each strength,explain your rationale in 2 3 sentences.STEP 3: WEAKNESSESBased on your own experiences shopping at Target and Walmart and the research youconducted: Identify 1 2 weaknesses Target has in comparison to Walmart. For each weakness,explain your rationale in 2 3 sentences.STEP 4: OPPORTUNITIESBased on your own experiences shopping at Target and Walmart and the research youconducted: Identify 1 2 possible opportunities Target has to be more competitive with Walmart. Foreach opportunity, explain your rationale in 2 3 sentences.STEP 5: THREATSBased on your own experiences shopping at Target and Walmart and the research youconducted: Identify 1 2 possible threats that might diminish Target’s competitiveness withWalmart. For each threat, explain your rationale in 2 3 sentences.
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