Question DISCUSSION 1 OF 2

The Consumer as the Principal Driver of Value

Think about a purchase experience (product or service) that impressed you. Perhaps you told other people you know about your satisfaction with the process and the outcome. Perhaps your expectations were surpassed.

In this discussion forum:

1. Describe this purchase experience.
2. Share the product and the brand name.
3. Share when this purchase happened.
4. Confirm if this company remains in business today.
5. Explain the details of this positive, memorable purchase from the beginning when considering the purchase to the eventual outcome. Be specific.
6. Describe the processes, steps and phases you believe the company did to make sure your purchase experience was good (let us call it “delightful!”). You may make assumptions for this portion of this discussion assignment. Include the following considerations.
   1. Do you think you were a target market customer? Why or why not?
   2. How did the company communicate the benefits of their product or service to you?
   3. Why did you choose their product?
   4. Was the product or service available to you when and where you wanted it?
   5. Once you received the product or service, did it perform as you expected? Explain.
7. Support your responses with at least one applied and cited reference from our Unit 1 reading materials. For this assignment, include at least one respected and reliable reference to support your assertions and explanations. Apply and cite at least one reference using APA in-text citation within the response and list the reference at the end of the response using APA formatting. APA formatting resources are available in Kaplan’s Writing Center in the “Research, Citation, and Plagiarism” area.

Impact of Globalization on the Value ChainThe growth in global sourcing and supply often levels the playing field for adding worldwide value. Companies need at least to consider, if not implement, global value chains as their predominant mode of business. The reality of globalization and the accompanying increase in competition has forced most companies into making efficient gains. Value chain structures are essentially virtual organizations with flexibility to meet changes in customer value expectation and in the way in which value is delivered

Required Reference Materials (Kaplan Library)

Be sure to apply and citeat leastthese three resources both within the response and at the end of the response (using APA formatting):

1. Dedrick, J., Kraemer, K. L., & Linden, G. (2010). Who profits from innovation in global value chains? A study of the iPod and notebook PCs.Industrial and Corporate Change, 19(1), 81-116.
2. Gereffi, G., Humphrey, J., & Sturgeon, T. (2005). The governance of global value chains.Review of International Political Economy, 12(1), 78-104.
3. Lund-Thomsen, P., & Nadvi, K. (2010). Global value chains, local collective action and corporate social responsibility: A review of empirical evidence.Business Strategy and the Environment, 19(1), 1-13.

Access library through KU Campus Portal. Select tab called Find Articles & E-Books> scroll down to section called Searchable Article & Report Collection Link > select Business Source Complete>Search by article name, author, etc.)

The main purpose of this discussion assignment is for you toevaluate the impact of globalization on the value chainbased upon your own experience and the knowledge you gained from reading the above-required resources.

Support and justify yourevaluation of the impact of globalization on the value chainby including information related to:

1. Competitive advantage considerations
2. Corporate social responsibility considerations
3. Cultural considerations
4. Financial considerations
5. Human resource considerations
6. Political and economic considerations and
7. Technological considerations.

As a reminder, support your responses by applying and citing at least the three required resources. References should be formatted using APA for both in-text citation within the response and when listing the references at the end of the response.